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Kawasaki Products Take Top Honors

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Date: 5/9/2007

KAWASAKI PRODUCTS TAKE TOP HONORS AT INDUSTRY AWARDS PRESENTATION

Ehlert Publishing Group’s Awards of Excellence given to both Kawasaki KFX®450R and Jet Ski® Ultra®250X Personal Watercraft

Kawasaki Motors Corp., U.S.A. (KMC) had much to celebrate Monday night as the company took home top honors in two product categories at Ehlert Publishing Group Inc.’s annual Awards of Excellence ceremony. Both the Kawasaki KFX®450R all-terrain vehicle and the Kawasaki Jet Ski® Ultra®250X personal watercraft were recognized as the top products in their respective categories.

Each year, the editorial teams review the many offerings in all of the powersports categories, and then single out one unit in each for recognition. Editors from two of the Ehlert publications—ATV Sport magazine and WaterCraft World—were charged with making the decisions that made Kawasaki the most-recognized brand at the industry gathering.

The all-new KFX450F was named “Sport Quad of the Year,” after also being recognized as the “Best 450 Sport Quad.”

According to the editors, “For 2007, one machine excels in every category and is truly an engineering marvel.” “The KXF450F is more than just another four-stroke race quad. It’s one of the most comfortable sport models with the power and handling to please every type of ATV performance quad buyer.”

Honored initially as the “Best Performance Personal Watercraft,” the Kawasaki Ultra 250X was given top recognition as “Watercraft of the Year,” with the editors saying the award is based on three criteria: “innovation, market appeal, and long-term impact on the industry….no vehicle promises to excel at all three better than Kawasaki’s Ultra 250X.”

Patrick Kelly, KMC director of product planning, said the awards “are the culmination of continued cooperation between the development teams both here and in Japan, and they ultimately win their greatest recognition on the dealer floors. That’s where our customers benefit from the ongoing teamwork to provide the finest engineering and performance available in today’s powersports marketplace.”

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