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The campaign, created by Tread Lightly, unites the US Forest Service, Bureau of Land Management, Utah Division of State Parks, Utah Division of Wildlife Resources, and the Utah School and Institutional Trust Lands Administration together in an effort to spread a consistent message throughout the state. Tread Lightly! also brings funding and support from the private sector, such as Yamaha’s OHV Access Initiative and the National Shooting Sports Foundation, making this a public/private partnership promoting conservation and sustainable outdoor recreation. The outreach effort is centered on the slogan RIDE ON Designated Routes, originally created for national application but now being customized with Utah-specific images. Since 1998, the number of off-highway vehicles (OHVs) registered in Utah has nearly tripled, putting additional pressure on Utah's public lands, especially in popular riding areas. RIDE ON reinforces that responsible recreation is the key to preserving and protecting Utah's many great motorized recreation opportunities. The initiative will also expand to address issues like safety and resource damage– today’s most pressing recreation issues in Utah.
POCATELLO, ID (October 21) - BlueRibbon Coalition (BRC) announced today a major partnership with Source Interlink, one of the largest publishers of magazines and online content for enthusiast audiences, reaching off-road readers around the country. Source Interlink and BRC are working cooperatively on informational ads promoting BRC and our mission of protecting responsible recreation. Ads will More...
Reading, PA (9/17/2009) - Custom Axis Racing Shocks, a world leader in power sports suspension technology, is excited to announce the launch of their redesigned website, viewable at www.customaxisshocks.com.Product information such as shock features, current application charts, technical manuals, and suspension upgrades are easy to locate, as each section of the site is now customized by More...
WATSONVILLE, CA —California-based Fox Racing Shox has unveiled its new website, including a new promotion called 'In A Perfect World'.Users can now compare specs, print or send a specific product page, share videos and news, find Fox at the races, locate a dealer, and learn how to service Fox products. Other features include:• Individual product pages are now printable, emailable and shareable.• More...