OEM specs are what you are looking for. The owners manual (online if you don't have one) details all lubricants and their grades for different temperature ranges. For example, you may use one grade (weight) of oil in the summer and different one in the winter.
As for name brand, IMHO, make yourself happy. As long as it meets the OEM specs, you should be good to go. Different brands add different detergents and the like. I have found in the past 50 or so years of changing oil that some big name brands have an incredible amount of paraffin, others are more basic. You will find a great range of opinions when it comes to oil. My bottom line is that I stick to OEM specs and change it often.
Mech - Penzoil and Quaker State are old/big names in oil in the USA and more popular in the east than the west.